30.11.02
I have just spent the best part of half a day putting together an update of my amazon.com case study. I'll work on the final version over the next 24 hours ... watch this space.
If you go to sports events to enjoy yourself, spare a bit of time for the person or persons unknown who are there with you and whose function is to record this kind of data, in this case about football in England:
quickest goal
latest goal
quickest goal by a substitute
quickest booking
goals from outside the penalty area
most offsides player
most offsides team
highest fouls to cards ratio
lowest fouls to cards ratio
most free kicks won
most shots without scoring
most shots without scoring: team
most shots in match: team
fewst shots in match: team
most shots in match: player
fewst shots in match: player
most shots on target: player
most shots on target: team
most shots off target: player
most shots off target: team
and so it goes on.
You don't have to know anything about football in England to know that collecting such data is a sad thing to do, surely. After all, it is only data and surely cannot be turned into information ... can it?
DW
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