I just read this on the Harvard Business Review web site, from the November 2010 edition of the HBR:
“In a study by Brent McFerran of the University of British Columbia and colleagues, dieters in a restaurant-like setting were offered menu suggestions by a thin waitress. She also donned a “fat suit” and made recommendations to a different group of dieters. More diners acted on the overweight server’s advice. That’s because the dieting patrons identified more with the heavier server, say the authors. This suggests that restaurants may benefit from having greater weight diversity among service providers.”
http://hbr.org/2010/11/stat-watch-do-you-want-fries-with-that/ar/1
What do you make of that? Birds of a feather?
DW
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