How about this for a bit of stupendous selling? Buy an oat and fruit slice at Pret a Manger at the moment and you will find the following on the label:
Only Pret's Oat and Fruit Slice is stirred by hand with a four foot long oar. Strange as this may seem, we've found that mechanical mixers turn the ingredients into a horrid pulp. Hand mixing the ingredients adds a lot of work but greatly improves the flavour. It is partly for this reason that the texture and taste of the product is so good.
The slice was quite good, I have to admit!
DW
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